StickySignal Smile runs your practice's entire patient follow-up from a real iPhone at your front desk — hygiene recalls, post-op check-ins, root canals scheduled by text — in conversations so human, your patients ask for her by name.
Think of it as a company-wide thread for patient care. Your front desk still runs the office — Nora just drafts like the best coordinator you've ever hired, and never forgets a single recall, post-op, or crown seat.
We hand you a physical iPhone with your practice line on it. It sits at reception like any office phone. If a patient calls the number, your staff picks up — the entire text history is right there on the screen. No robo-voice, no dead-end number, ever.
Nora is trained on your providers, your schedule, your tone. She knows Rosa's Thursday mornings, knows Dr. Vieira only does root canals on Fridays, and knows which patients run on a three-month perio clock instead of six. When a toothache text comes in at 9 PM, it lands in the right chair — not a voicemail queue.
Run it fully automated, or in review mode: every drafted message waits in your Smile Desk next to the patient's chart. Read it, tweak it, tap send. Your team stays the author — Nora just does the remembering.
Dr. Vieira does root canals on Fridays — and only Fridays. When he's in, his column is slammed. Nora knows, so a Tuesday-night molar text lands in Friday's book while your competitors are still checking voicemail.
It's 9:12 PM and Maya has a question about her crown. She gets a warm text back from someone at her dentist's office. Your team gets her chart, Nora's draft, and the last word. Same conversation, same second — watched from both ends of the line.
Meet Maya Chen — seven years in Dr. Shah's chair, every visit on one line. Zoom out and it's the story of someone who kept showing up. Zoom in and the next visit is already on its clock — with the watch items, the due dates, and the "she asked about it once" that no busy front desk can hold in its head. Nora holds all of it.
A lapsed recall doesn't feel like lost revenue.Why the best practices are quietly automating recall
It feels like nothing happened.
That's exactly the problem.
Every cleaning type runs on its own rhythm, and every patient's timer is different. Postcards treat them all the same. Nora runs each one, personally.
The standard cleaning — the heartbeat of the practice. Nora runs every patient's recall on their own cadence, not a postcard batch: a warm text at month five and a half, an offered time with their usual hygienist, and a booked chair before the due date ever passes.
The deep cleaning, by quadrant — numbed, two visits, and a follow-up that actually matters. Nora books both visits together, confirms each the day before, and schedules the four-week tissue check before the patient leaves visit two.
After SRP, patients move to a tighter clock for life — and this is the recall postcards always lose. Miss one cycle and pockets deepen. Nora never lets a perio patient quietly slide back to "every six months, maybe."
Before he's home from his root canal, the relationship starts. Your practice's own post-op protocol, in plain language — the half of it every patient forgets by the time they reach the car.
Hi Evan, it's Nora — you did great today. Numbness fades by dinner, and a little tenderness tonight is completely normal. Ibuprofen works better than Tylenol for this one, and chew on the other side until your crown. Text me here if anything feels off — this line is me, not a machine menu.Tenderness peaks, worry peaks — and nobody from a normal office calls. Nora does. Anything that sounds like more than normal healing goes straight to your clinical staff, instantly.
How's the tooth feeling today, Evan?Every practice knows this patient: temporary crown in, permanent crown back from the lab — and he never returns. Nora closes the loop the day the case arrives.
Good news — your permanent crown is back from the lab. Dr. Shah has Tuesday 2:20 or Thursday 8:30. Which works better?Not a postcard. Not a robocall at 2 PM. A text from a person he already knows, offering the hygienist he already sees, at the time he always books.
Hi Evan — it's that time again. Rosa has next Thursday 9:10, same as always. Want it?A patient who misses one recall is halfway to whichever office is closer to his new job. Nora notices the silence and reaches out like a person who actually missed him — because the practice did.
Hi Evan — it's been over a year and we'd hate to lose track of you. Your benefits reset in January and they cover your cleaning. Want me to find you a Thursday?The file doesn't live in a drawer — it speaks. Before the first patient sits down and after the last one leaves, every screen in the office already knows what your best coordinator would have said out loud.
Lapsed recalls. Diagnosed treatment that never got scheduled. Benefits expiring unused every December. You already paid to acquire these patients — Nora reads every chart and goes and gets them back.
We ingest your history — procedures, dates, spend, and every unscheduled treatment plan. Then we surface everyone whose own recall clock says they should have been back by now, and every crown that was diagnosed and never booked.
Nora reaches out with the specific reason that matters to that patient — the treatment they postponed, the benefits about to reset, the Saturday slot they always book — like someone who actually read the chart. Because she did.
Nora does the outreach. The second someone answers, it is yours — with the whole history on one card, so whoever picks it up sounds like they've known her for years.
This is how a private client advisor works a book — one name, one message, one reason to come back. It runs against your entire patient base on day one, then quietly forever after.
Before dentistry, we built this for licensed cannabis retail — an industry banned from Google ads, Meta ads, and mass email. Conversation was the only channel allowed, so we made it the only channel that mattered. One store, one campaign, thirty days:
Real numbers from our proof-of-concept deployment in a licensed dispensary with 118,000+ customer profiles. We publish the mechanism, not mystery math — ask us on a call and we'll walk you through exactly how attribution was measured.
Every practice sends appointment reminders. Nobody replies to them. StickySignal Smile is engineered around one obsession: the conversation has to feel like a person from your office — because functionally, it is one.
Native iMessage from a real device — typing indicators, read receipts, tapbacks. It reads like a text from a person because it arrives exactly like one.
Nora doesn't answer in 0.4 seconds at 3 AM. She types, pauses, responds at the rhythm of a busy front desk — the tempo your brain reads as "person."
She gives before she asks: post-op first, check-in second, recall third. By the time Nora offers a chair, the patient owes her one — and knows it.
Every reply, preference, and hesitation lives in the file. Nora never asks twice, never mixes patients up, and remembers Grace asked if the crown could wait — in March.
Pain, swelling, bleeding, fever — anything that smells like more than normal healing is escalated to your clinical staff instantly. Nora comforts and hands off. She never plays dentist.
Patients can call the practice line and reach your actual front desk — the iPhone is sitting right there, conversation history on screen. Try that with a reminder platform's short code.
Most dental software vendors own the app and rent everything underneath it. We build on open source — Postgres at the core — so the thing your practice runs on is a database you own outright, not a seat you lease.
Patient data sits on HIPAA-compliant infrastructure under a signed Business Associate Agreement — and we sign one with your practice too. That's the shared-responsibility model, done properly: the platform provides the controls, we implement and verify them, and it's on paper before you send a single message. No BAA, no PHI — which is exactly why we only sell this one way.
The data platform underneath you is SOC 2 Type 2 audited annually against all five Trust Services Criteria — security, availability, processing integrity, confidentiality and privacy. SOC 2 is not a substitute for HIPAA, so we don't treat it like one. Ask us for both reports.
An unusual provider schedule? A recall protocol your last vendor called an edge case? Because every layer is ours, "we can't do that" isn't an answer we have to give. Custom builds to your practice are the normal engagement, not a professional-services upsell.
Straight answer on compliance: we are not selling you a certificate. We run on infrastructure that carries SOC 2 Type 2 and HIPAA compliance, we sign the BAA, and we build the safeguards on top. Bring your counsel to the call — we'll walk them through the full data flow before anything goes live.
No starter tier, no stripped-down version — the first thing a cheaper plan would cut is the iMessage line and the BAA, and that's the whole point. Flat monthly, no per-message fees, no contracts that outlive your patience.
Everything on this page, run for you, under one BAA. Multi-location groups and DSOs: the price is negotiable at scale — that conversation is the one we want to have.
Become a Founding PracticeA cheaper version would run blind: recalls on tokens, names and numbers hashed away from us, no iMessage line, no chart, no database. It would work — and the first things it cuts are the exact things you're buying. So we don't sell it.
We become your business associate. Now Nora can reference the actual chart, your front desk reviews every draft in the Smile Desk, iMessage runs properly, and we build you a full HIPAA database of your own — a real asset, queryable for anything else you want to ask about your practice.
That's what the $4,000 buys. Not more features — a different legal footing.
The Concierge is all four lines, run for you, under one BAA — for $4,000 flat.
The perfect fit is a practice or group with two to five locations — at seven or eight, the potential is massive and the pricing conversation gets very interesting. Founding practices get the build shaped around their book, and a proof of concept on their own patient base before committing.
One line. One Nora. Every recall on its clock, every post-op checked on, every quiet patient won back. We're accepting founding dental practices now.
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